City of Houston 2020 Census Research Report

Posted on August 23, 2019
Created by Lopez Negrete Communications


This study aims to uncover insights among HTC groups to develop solutions Lopez Negrete Communications designed this study to uncover insights concerning major HTC ethnic groups, including Hispanic, Vietnamese, Chinese, African American and non-Hispanic white. The study does a deep dive into key attitudes, barriers and motivators, with the goal of informing messaging that successfully drives incremental response rates.

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