Through partnerships we are hosting collaborative listening sessions to inform the program design. Partners are recruiting women and low-wage earners and other project communities of focus: 

• to analyze community barriers and challenges to vaccination and vaccine access; 
• to provide feedback and field testing campaign resources such as messaging, digital and analog assets as provided by national and regional groups
• to share campaign resources such as messaging, digital and analog assets directly with their partners, membership, and networks 
• to implement community feedback to develop innovative vaccine implementation pilots. 

The program builds on this information to inform targeted outreach strategies and tactics including: 

• Canvassing 
• Phonebanking
• Digital advertising
• Email and text messaging 
• Alert technology implementation 
• Local vaccination event coordination
• and ideas we’ve not yet imagined 
  

The program will measure impact in short cycles giving opportunities for iterative updates based on community response, new information, new circumstances, and on-going data

The program will focus on strategically targeting key communities in North Houston, Northeast Houston, East Houston and Harris County, Southeast Houston, South Houston, and Southwest Houston. These communities were chosen because of the amount of low-wage, BIPOC, and women  that reside in those areas. These locations have a lot of high risk residents, but less access to health care, and less access to vaccination.