The 2020 Census is important to our communities. An undercounted community means fewer resources and funding to the communities Urban League Affiliates serve. This, in turn, increases the need for Urban League Affiliates to identify greater proportions of financial resources and funding to meet the needs of undercounted communities who do not get their fair share of Census-based federal programs. This guide will provide tools and resources to help Urban League Affiliates educate communities on the importance of being counted in the 2020 Census. It provides useful information that affiliates can share with diverse audiences to demonstrate how communities benefit from an accurate count and the long-term repercussions of not being counted.