9 Demographic Trends Shaping Retail’s Future

Posted on September 6, 2018
Created by Forbes.com

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Merely assigning people to a demographic segment by age, gender, race or income may engender a stereotypical view that may not match the consumer’s individuality. But that is hardly a case against studying the demographics of the consumer market. It may be a reason consumer research can’t end with demographics, but it most definitely must start there.

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